improve online business

10 advanced strategies to improve online business

In the fast-paced digital landscape, establishing a strong online presence is paramount for businesses to thrive. As a leading digital agency based in London, LYANWEB is committed to helping you elevate your online business through effective web design services, SEO optimisation, and social media marketing. In this comprehensive guide, we’ll unveil 10 advanced strategies that not only enhance your website ranking but also drive substantial growth. Join us as we explore the roadmap to online success.

1. Leverage the Power of Responsive Web Design:

In today’s digital era, the way users access the internet has dramatically evolved. With a multitude of devices, from smartphones and tablets to laptops and desktops, being used to browse the web, having a responsive website has become an absolute necessity. At LYANWEB, we understand the significance of this shift in user behaviour and are dedicated to helping businesses adapt.
A responsive website is one that dynamically adjusts its layout and content to suit the screen size and orientation of the device being used. This not only provides an optimal viewing experience but also significantly enhances user satisfaction. It ensures that visitors can easily navigate, interact with, and access the information they seek, regardless of whether they are on a small smartphone screen or a large desktop monitor.
Furthermore, responsive web design isn’t just about user experience; it directly impacts your website ranking in search engines. Search engines like Google prioritise mobile-friendly websites in their rankings, recognising the importance of catering to the ever-growing mobile user base. By investing in LYANWEB’s web design services, you’re not only ensuring a seamless user experience but also positioning your website favourably in search engine results, ultimately driving more organic traffic and potential customers to your online business.

2. Optimise Your WordPress Website for SEO:

In the vast realm of web development, WordPress stands out as a versatile and powerful platform. However, its true potential is unlocked when combined with precise SEO optimisation techniques. At LYANWEB, we understand that your online success is closely tied to how well your WordPress website ranks on search engines.
Our team of SEO specialists possesses a profound understanding of WordPress’s intricate architecture. We excel at fine-tuning your WordPress site to ensure it aligns perfectly with the ever-evolving algorithms of search engines. This meticulous process involves optimising every aspect of your website, from on-page content to meta tags, site speed, and mobile-friendliness.
Why is this optimisation crucial? It’s simple: in the digital age, your website’s visibility on platforms like Google, Bing, and Yahoo can make or break your online business. Our experts use industry-leading SEO tools and strategies to elevate your website’s ranking, enhancing its chances of being discovered by potential customers.
With LYANWEB’s dedicated support, you gain a competitive edge in your niche. Your WordPress website becomes a powerful online asset, attracting organic traffic and boosting conversions. As the digital landscape continues to evolve, entrust us to keep your WordPress website finely tuned for search engines, ensuring your online presence remains strong and resilient.

3. Building a stunning portfolio website:

Building a stunning portfolio website is an essential step in establishing a strong online presence and making a lasting impression in the digital landscape. At LYANWEB, we understand that your online portfolio is more than just a collection of your work; it’s your digital business card, a reflection of your brand, and a powerful tool to win over potential clients and employers.
Our experts are here to guide you through every step of the process, ensuring that your portfolio website stands out from the crowd. We don’t just create websites; we craft immersive experiences that leave a mark. From selecting the right design elements to showcasing your work in the most visually appealing way, our web design services are tailored to meet your unique needs.
A well-designed portfolio not only impresses clients but also enhances your professional credibility. It’s a platform where your skills, creativity, and expertise shine brightly. Whether you’re an artist, photographer, designer, or any professional looking to showcase your work, LYANWEB has the expertise to transform your vision into a visually captivating and user-friendly portfolio website.

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Your success begins with a remarkable online portfolio. Let us help you create a digital masterpiece that not only showcases your work but also sets you apart in your industry. With LYANWEB, your portfolio website will become a powerful tool for career growth and business success.

4. Discovering the Benefits of a Cheaper Website Builder:

In today’s competitive digital landscape, cost-effectiveness is a key factor in determining the success of your online business. At LYANWEB, we recognise the significance of balancing quality and affordability. Our mission is to empower businesses to thrive without breaking the bank, and one way we achieve this is by helping you unlock the benefits of a cheaper website builder.
A cheaper website builder can be a game-changer for your business. Here’s why:

Cost Efficiency:

Traditional website development can be expensive, with design and development costs adding up quickly. With a cost-effective website builder, you can significantly reduce your upfront expenses while still achieving a professional and polished online presence.

Ease of Use:

Many cheaper website builders are designed with user-friendliness in mind. This means you don’t need to be a tech-savvy expert to create and manage your website. LYANWEB can guide you through the process, ensuring you make the most of these user-friendly platforms.

Faster Time-to-Market:

Time is of the essence in the online world. Cheaper website builders often offer pre-designed templates and streamlined processes, allowing you to launch your website quickly and efficiently. This agility can give you a competitive edge.

Customisation Options:

Contrary to the misconception that cheaper website builders limit creativity, many offer a range of customisation options. LYANWEB can help you tailor your website to your brand’s unique identity and goals.


As your business grows, so should your website. Many cheaper website builders allow for scalability, enabling you to expand and enhance your online presence as your business flourishes.
By harnessing the potential of a cheaper website builder, LYANWEB ensures that you not only save costs but also gain a versatile and powerful tool to propel your online business forward. Let us show you how to leverage this cost-effective solution and watch your business flourish without compromising quality.

5. Website Maintenance for Optimal Performance:

In the ever-evolving digital landscape, maintaining your website is not merely a routine task but a strategic imperative. At LYANWEB, we understand the critical role website maintenance plays in preserving your online business’s vitality.

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Our web development agency takes pride in offering top-notch website maintenance services, meticulously designed to guarantee your online presence remains at its peak performance. Here’s why investing in professional website maintenance is paramount:

Security and Protection:

Cyber threats are on the rise, and your website is not immune. Our experts employ the latest security protocols to safeguard your site from malicious attacks, ensuring your valuable data and customer information stay protected.
Content Freshness: Keeping your website content up-to-date is essential for engaging your audience. We regularly update and optimise your content to maintain relevance and SEO ranking.

Performance Optimization:

Slow-loading websites can deter visitors. Our maintenance team fine-tunes your site for optimal speed, providing a seamless user experience and improving search engine rankings.


With browsers and devices constantly evolving, we ensure your website functions flawlessly across all platforms, ensuring that your audience can access your content without hindrance.

Regular Backups:

We perform automated backups of your website, ensuring that in the event of unforeseen issues, your data can be quickly restored, minimising downtime.

Technical Updates:

Our experts monitor and apply necessary software updates and patches to keep your website running smoothly and securely.
By entrusting LYANWEB with your website maintenance, you can focus on what you do best – growing your business. Our commitment to excellence ensures that your online presence remains robust, secure, and ready to seize every opportunity in the digital realm.

6. Harness the Power of Social Media Marketing:

In the ever-evolving digital landscape, social media has emerged as a formidable force for businesses seeking to bolster their brand visibility and engage with customers on a profound level. At LYANWEB, we understand that navigating the intricate world of social networking can be both a challenge and an opportunity. This is why our social media marketing experts are here to guide you every step of the way, ensuring that your business not only survives but thrives in this dynamic arena.

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Social media platforms offer an unparalleled avenue to connect with your target audience, build brand loyalty, and drive conversions. Our seasoned professionals possess a deep understanding of these platforms and stay at the forefront of trends and innovations to craft strategies tailored to your unique needs.
Whether you’re aiming to expand your reach on platforms like Facebook, Twitter, Instagram, or LinkedIn, or looking to explore emerging platforms, we have you covered. We will work closely with you to develop content that resonates with your audience, engage in meaningful conversations, and harness the power of data analytics to optimise your social media presence continuously.
With LYANWEB’s social media marketing expertise, you’ll harness the full potential of social media, transforming it from a mere tool into a dynamic force that propels your business towards unprecedented success. Elevate your brand, engage your audience, and grow your business with our comprehensive social media marketing solutions.

7. Trademark Your Online Identity:

In today’s hyper-connected digital landscape, protecting your brand’s online identity is of paramount importance. Trademark registration is a powerful tool that not only safeguards your business but also solidifies your unique presence in the online realm. At LYANWEB, we understand the critical role a trademark plays in securing your brand’s integrity and reputation.
Trademark registration provides you with exclusive rights to your brand name, logo, and other identifying elements. This legal protection ensures that no one else can use or misuse your brand identity, protecting you from potential threats such as brand impersonation, counterfeiting, and infringement.
By establishing a strong online identity through trademark registration, you not only shield your business but also build trust with your customers. When consumers see your trademark, they recognise it as a symbol of authenticity and quality, making them more likely to choose your products or services over competitors.
Our experts at LYANWEB can guide you through the trademark registration process, helping you navigate the intricacies of intellectual property law. We’ll ensure that your brand is legally protected, allowing you to focus on what you do best – growing your business and serving your customers.
Don’t leave your online identity vulnerable to potential threats. Take the proactive step of trademark registration with LYANWEB and safeguard your brand’s future in the digital world. Your brand is unique, and it deserves the protection it needs to thrive in the online marketplace.

8. SEO Marketing: The Path to Online Visibility:

As a matter of fact, in today’s highly competitive digital landscape, standing out amidst the myriad of websites is a formidable challenge. This is where SEO marketing becomes the beacon that guides your online business towards unprecedented visibility and success.
Our SEO marketing strategies at LYANWEB are meticulously crafted to be your trusted companion on this journey. We understand that simply having a website isn’t enough; it must be easily discoverable by your target audience. This is where our expertise comes into play.
Our team of seasoned SEO specialists employs a holistic approach, encompassing keyword research, on-page optimisation, backlink building, and content marketing. We delve into the intricacies of search engine algorithms to ensure that your website not only ranks higher but also maintains its position over time.
By implementing SEO marketing strategies, we don’t just bring traffic to your website; we bring the right traffic. We target users who are actively seeking the products or services you offer, increasing the likelihood of conversions and ultimately driving business growth.
Allow LYANWEB to be your partner in climbing the search engine ladder. With our SEO marketing expertise, we’ll lead you towards enhanced online visibility, increased credibility, and a stronger foothold in your industry. Don’t let your online business get lost in the digital crowd; let us illuminate the path to success.

9. Strategic SEO Optimization:

In the ever-evolving realm of digital marketing, staying ahead of the competition necessitates a keen focus on Strategic SEO Optimization. At LYANWEB, we recognise that merely understanding SEO isn’t enough; it’s about implementing advanced techniques that propel your website to the forefront of search engine results.
Our SEO specialists are the architects behind your digital success. They delve deep into the intricacies of search algorithms, meticulously optimising every aspect of your online presence. From keyword research and content optimisation to technical SEO, on-page SEO and off-page strategies, we leave no stone unturned.
By employing cutting-edge tools and staying abreast of industry trends, our experts fine-tune your website’s performance. Our mission is simple but impactful: to ensure that your website is finely tuned for search engines, ensuring maximum visibility and, consequently, attracting the right audience to your virtual doorstep.

10. The Art of the Compelling Call-to-Action:

Concluding this enlightening journey, we emphasise the paramount significance of a well-crafted Call-to-Action (CTA). After all, what’s the point of an impressive website if it doesn’t inspire action?
At LYANWEB, we specialise in the Art of the Compelling CTA. Crafting a CTA that resonates with your audience, incites curiosity, and drives conversion is both a science and an art. Our expertise lies in creating CTAs that not only captivate but also guide your visitors towards taking the desired action, be it making a purchase, signing up for a newsletter, or contacting your business.
Don’t leave the fate of your online success to chance. Let LYANWEB be your guiding light in creating compelling CTAs that not only enhance user engagement but also propel your business towards sustainable growth. It’s time to turn visitors into loyal customers, and we’re here to help you achieve just that.


All in all, in today’s digital age, your online business’s success hinges on its website ranking, design, branding and marketing strategies. LYANWEB, your trusted digital agency in London, offers the expertise and solutions you need to thrive. Implement these 10 advanced strategies, and let us lead you towards unprecedented growth. Reach out to us today for a consultation, and together, we’ll redefine your online business’s future. Don’t miss the chance to take your brand to new heights!


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Welcome to LYAN WEB’s blog, where our team of experts provides insightful and informative content on marketing topics ranging from website design and development to internet marketing, SEO, social media, PPC, email marketing, content writing, branding, logo and packaging design. Whether you’re a seasoned marketer or just starting out, our blog offers practical suggestions to help you achieve your goals and stay up-to-date with the latest marketing trends. We believe in providing a comprehensive suite of services to help our clients succeed online, including branding, trademark registration, website design and development, and digital marketing. Visit our blog to learn how to boost your search rankings, increase website traffic, and grow your business. Join the conversation by leaving your comments and feedback. Thank you for visiting!